ETHICS
Persistence or Harassment: Where the Line Actually Sits
By Wangeci Otieno · 5 August 2026 · 7 min read
Every investigative reporter reaches a point in an inquiry where a subject stops responding, or responds with irritation, and the question arises: do you try again? There is no formula that removes judgment from this decision, but there is a way to make the judgment more consistent and more defensible, rather than relying on instinct alone in the moment.
Persistence is often necessary and even admirable. Public bodies and powerful individuals sometimes go quiet precisely because silence works, and a reporter who gives up at the first non-response risks letting genuinely important stories die for lack of follow-through. But persistence that ignores clear signals, or that continues past the point of any new information being gathered, starts to look like something else.
A test worth applying deliberately
One useful way to frame the decision is to ask three questions before a further approach. First, is there a genuine, specific reason to believe this next contact will surface something the previous ones did not? Second, has the subject been given a fair and clearly stated opportunity to respond, through a channel they can reasonably be expected to see? Third, would a reasonable outside observer, given the full context, see the continued contact as proportionate to the story's public interest?
If the honest answer to any of these is no, that is usually a sign to stop, or at least to change approach substantially rather than repeating the same contact again.
Public interest is not a blank cheque
It is tempting to treat "the story matters" as justification for almost any level of pursuit. In practice, public interest and intrusion need to be weighed against each other continuously, not decided once at the start of an inquiry and then forgotten. A story can be genuinely important and still not justify every method available to chase it. The same information gathered through a less intrusive route is always preferable, even if the more intrusive route would have been quicker.
Recording this reasoning as the inquiry proceeds, rather than only at the end, makes it far easier to explain later why a particular decision was made — and, just as importantly, gives the team a chance to notice if their own judgment is starting to drift.
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